Over his 30-year senior marketing and general management career, Steve has profitably built a broad array of brands at companies ranging from start-up to Fortune 100. Miro has also been teaching “Strategic Branding”, a popular course in the MBA program at San Diego State University, since 2007.įounding Partner / Marketing Strategist Steven I. In 10 years, the Club has sent 21 San Diego area non-profit leaders to HBS. Miro also founded the Harvard Business School Club of San Diego’s Non-Profit Fellowship program, where 2 San Diego County non-profit CEO’s are selected annually to attend HBS’s prestigious Non-Profit Management program at no cost.
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He is on the board of directors of several private companies and non-profit organizations, including the Jackie Robinson Family YMCA, where he serves as Vice Chairman. in Economics and International Relations from the University of Southern California, graduating magna cum laude and Phi Beta Kappa. Miro earned his MBA from Harvard Business School and an MPP from Harvard’s Kennedy School of Government. He began his career at Frito-Lay where he held a number of senior level marketing positions both domestically and internationally. Simultaneously, he was the General Manager of their Ecuadorian operation where he successfully grew sales and profits despite a major currency devaluation, inherited labor issues and new global competitors entering the market. As Vice President of Marketing and Strategic Planning at Savoy Brands International, Miro turned around once leading brands in 10 of the largest Latin American markets against global competitors grew revenues over 40% and helped the company turn its first profit in 5 years.
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Miro also served as Chief Marketing Officer of News Corporation’s SKY Latin America satellite TV service where he launched the most successful multi-channel television service in Latin America, reaching over 1 million subscribers in 24 months and taking the business from zero to over $250 million in revenues. Prior to BottomLine, Miro was Chief Marketing Officer at Hasbro’s Wizards of the Coast division where he developed a successful brand portfolio strategy that generated sales 30% ahead of plan. Miro’s passion is working with clients in the consumer, entertainment, convergence and technology sectors.
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He has also been a start-up CEO and corporate General Manager. Over his 30-year senior marketing, sales and general management career, Miro has successfully managed, developed and launched a broad array of brands with Fortune 100 companies, start-ups and turnarounds. Founding Partner / Marketing Strategist Miro Copic